Enji was an interesting project, where I could apply my skills in English and Russian. The company provides AI-powered analytics and insights that reduce miscommunications and micromanagement to focus teams on achieving their goals. I worked with the team in a fast-paced startup environment that required quick thinking to ensure copy matched new approaches and clients.
I crafted website copy, blog articles, as well as some printed marketing materials.
Mad Devs is a software development company that works with clients around the world on projects ranging from machine learning to blockchain, financial applications, and more. I supported the company's mission through interviews for case studies and blog articles that demonstrated the team's expertise.
Mad Devs' landing page required an update to reflect the company's new expertise and focus on AI-powered systems. I collaborated with the marketing team's designer to create new copy and work to position the page's elements.
inDrive (formerly inDriver) is a ride-hailing and courier app that offers users the unique opportunity to negotiate the price of their ride or delivery with a driver or courier. The company operates in several different regions, and I researched the nuances in English-language usage in each to ensure my copy matched user expectations. This included app notifications and communication with drivers, as well as texts for ads on social media.
I created a short script for an announcement about a new vertical for the CEO's Instagram account in 2024. The task was to embody inDrive's success in creating fairness in the ride-hailing sector and announce its move to battle financial injustice.
As part of a promotion in Pakistan, I wrote a script and a plan for a social media ad. I reviewed similar work from inDrive's competitors and collaborated with designers to achieve my desired visual appearance. I focused on inDrive's USPs to highlight how the service differed from other ride-hailing apps.
PUSH notifications are the backbone of any app's communication with its users. I wrote copy to increase usage during events a nd holidays, as well as to inform users and drivers of special promotions. Given character limitations, these messages were challenging and exciting to compose..
Pushes are challenging with their small space to work in, but emails are more challenging because I have a larger word limit. I focus on avoiding the temptation to use all the words I can in order to be succinct. Here are some examples of emails I've written:
In one of inDrive's regions, the company organized a promotion to increase the number of drivers using the service. They needed to complete a certain number of rides within a certain time frame (a month), in return for which they received a reward. My job was to briefly explain the rules of the promotion while calling them to follow the link for more information and to actually participate. There were also certain lexical restrictions I followed as per advice from inDrive's legal department.
I wrote a group of emails targeting three categories of users (both passengers and drivers): those who had downloaded the app but hadn't used it yet or had an unsuccessful experience, those who had used the app a few times, and more active users. There was a specific goal for each group (at least 1 ride, 3 more rides, or continued active use), which I needed to uniquely convey to each of the categories.
This was a challenging email to compose. inDrive users (specifically drivers) were facing issues with the app in a particular region. My task was to inform them that inDrive was aware of the issues, to assure users that the company was addressing the problems as quickly as possible, and to point them in the direction of the support team with any additional questions or concerns they had.
Wargaming is the creator of popular online games such as world of Tanks, World of Warships, and others. I supported the team responsible for World of Tanks Blitz as a copyeditor and writer. I was responsible for checking texts' consistency with the company's TOV and the terms used within the World of Tanks Blitz universe. I also participated in brainstorming names for new game assets, including events, tanks, and maps.
The type of materials and projects I worked with include:
The work is especially challenging when terms may seem incorrect according to conventional rules, but are necessary to fit Wargaming's voice and style. I collaborate closely with my online colleagues, clarifying terms and offering my suggestions. I am not just a proofreader, but a contributor as well. I make changes to texts to help them sound more natural and accessible for Wargaming's global audience. I have edited and collaborated on most of the texts for this year on the game's website. I've also listed a few samples below.
I wrote, translated, and edited PUSH messages for players and anyone who has downloaded the World of Tanks Blitz application. Working with these types of messages is a delicate balance between finding attention-grabbing words, delivering the message, and staying within the character limits.
Full text: https://na.wotblitz.com/en/new...
WoT Blitz collaborates with celebrities from around to world to engage players and introduce unique game assets, such as tanks and avatars. This text introduced the collaboration with Polish MMA athlete Joanna Jędrzejczyk. Editing this text involved some serious wordsmithing because the translation into English from Russian was written using Russian language conventions. I reworked the text and here it is!
Full text: https://na.wotblitz.com/en/new...
This was a fun and challenging text to edit! The original contained a poem which needed to be translated into English. The translator created their own rhythm to match the original's intent, and I checked it to ensure it made sense. Beware Spooky October!
I collaborated with TripleTen in two different roles. First, I edited Russian to English translations for their online QA Tester course. I read hundreds of lines of text, met with translations online to advise them and reduce errors and corrections, and then conducted testing of the online course elements. I also supported their marketing team in Israel by editing texts ranging from emails to banners, ads, and presentations for webinars. Using my knowledge of Practicum's TOV and style guide, as well as taking into account the specifics of the Israeli market, I ensured that all the copy was clear and concise for TripleTen's diverse audience.
For each new start of their online courses, TripleTen launches ad campaigns on social media. It's important to ensure that the text delivers the desired message and brings new learners to the courses. I check all the ads and provide corrections and suggestions.
TripleTen Israel also features a blog where they tell the stories of their former students. I assisted them by proofreading and editing these texts.
These are samples of the type of copy I can write for your brand and company. I created this copy to demonstrate my skills. Some of the companies are made up, while others are real, but I created the ads on my own.
I experimented with AI image and video generation to create a trailer for a book I wrote. I crafted the text.
Generated images/videos: Hailuo AI and Canva AI.
Music: "Stay in Orbit" by Victor Lundberg, Epidemic Sound.
Video created in Canva video editor.
I imagined being a parent of a child who has recently bought a video game online. Since they are underage, the child needed parental permission to create an account and play the game. This is an email that is automatically generated for parents of young players.
It explains the game and points out the benefits the child will receive from playing, while also giving parents more resources to learn about the company's policies and the game.
I chose "The Division," because I've played this game and thoroughly enjoyed it!
Created on Figma.
I created a series of ads that are targeted at US citizens, especially Midwesterners, to come and visit or live in Georgia.
1. This poster references confusion about the name of the country. In English, it is Georgia, while in the native language, it is Sakartvelo, which translates as "Land of the Kartvelians."
2. Georgia has a visa-free policy for US citizens, and it is relatively easy to find work and register as a freelancer.
3. This ad is targeted at Midwesterners. I am from Illinois, so I am not used to mountain views every day.
4. This is another ad targeted at Midwesterners.
Created in Canva with use of their AI tools for image generation.
This is an ad for a company that does "odd jobs," which include yard work, house sitting, moving, and various repair work. The name comes from a "business" I had in high school where I completed odd jobs for people in my hometown.
Created on Figma.
I was inspired by Edwin Starr's 1970 song "War" to create these three coupons for war, which offer the user absolutely nothing.
Created in Canva.
This is an ad for a food delivery company advertising their services during times of extreme heat in their service area.
Created on Instagram.
